Theater Presentation: Smart Content meet Social Keywords
Agencies have an opportunity to take the lead with Mobile Ready Content, as they drive the discoverability of brand content across search and social from any device to drive conversion.
In this theater presentation gShift will share:
- Using Keyword Klusters in the content creation process and the work around on Google’s Hummingbird algorithm change
- How to use performance metrics to benchmark, measure and report on progress
- Why it’s not about ‘more’ content, but ‘smarter’ content as you optimize your content inventory around audience needs
When: Wednesday, March 12, 2014 at 1:00pm PT
Speaker: Malcolm MacGregor, VP Sales and Marketing, gShift Labs
Visit gShift Labs at Booth #409!
To save an extra 10% on your registration, use discount code: GSHIFTSMXW14 (case sensitive)
When: Tuesday, March 11 to Thursday, March 13, 2014
Where: San Jose McEnery Convention Center, San Jose, CA
The SMX West 2014 agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. SMX West has programming to fit your needs, whether you work at an agency or in-house and whether you’re a search marketing veteran or just learning the ropes.