Sales & Social Marketing 101 and Beyond: HRMarketer & Virtual Event

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The Role of Content Marketing in SEO, Social Media and your Web Presence

Content marketing is the key to web presence optimization (WPO) and being found online. Keyword optimized content is the real engine that drives your findability efforts. Create great content for your prospects and customers to consume, be ubiquitous, relevant and timely and you will begin to crush your competitors in the search engines. Think of SEO as the by-product of content marketing and social media as the delivery agent.

In this free conference webcast you will learn about:

  • Why SEO is important to a business and in a digital marketing budget
  • The shift that is taking place in SEO and how social media and social signals matter now more than ever before
  • How and why it all starts with content marketing
  • How you can apply WPO to your business

When: March 13, 2012 at 11:00am – 12:00pm ET
Where: Virtual Conference Webcast – HRMarketer and
Presenter: Krista LaRiviere, CEO & CoFounder, gShift Labs

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