Effective email marketing, search engine optimization, and social media strategies all rely on a well thought out content marketing plan. Creating content for prospects and clients that answers their questions, distributing that content into the right channel at the right time, plus being able to measure its effectiveness is what every digital marketer strives for.
Join Dave Charest, senior manager, content and social media marketing from Constant Contact and Krista LaRiviere, CEO from gShift as they walk through the content marketing workflow process and how their integrated technologies can accelerate and prove the outcome of the content marketing investment.
These webinars will cover:
• Why content marketing is at the core of owned and earned digital strategies;
• How to build smarter brand content;
• The importance of email and social distribution;
• How to build and execute on a content marketing campaign in gShift and Constant Contact; and
• How to report on email marketing, social media, and SEO to the brand and the boardroom through gShift’s Content Performance Module.
- Option 1) Wed, Dec 10, 2014 10:00 AM – 11:00 AM EST
- Option 2) Thurs, Dec 11, 2014 3:00PM – 4:00PM EST