gShift Labs co-Founder Krista LaRiviere to speak on Future of Organic Search at WSI E&I Convention in Paris

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Sessions feature best practices and insights from thought leaders at Market Motive, ReachLocal, Unbounce, Sendible, gShift Labs

Krista LaRiviere, gShift CEO and CoFounderParis, France – March 23, 2012:
Krista LaRiviere, co-founder of gShift Labs, is speaking on the future of organic search and optimized content marketing on the opening day of the WSI Excellence and Innovation Convention in Paris. The convention, hosted by WSI, the world’s top Internet marketing franchise, will provide more than 150 franchisees from around the world the opportunity to hear the latest trends in digital marketing.

The three-day convention features a range of the industry’s top solutions providers and thought leaders, including Avanish Kaushik, author of “Web Analytics 2.0” and co-founder of Market Motive.

“We’re excited to have Krista as part of an impressive speaking roster,” says Ron McArthur, president of WSI. “We are committed to helping franchisees boost online profitability for local businesses. And search innovators such as gShift Labs are doing just that for clients around the world.”

LaRiviere will share key strategies with attendees to significantly improve a company’s organic search rankings by optimizing their content marketing strategy. gShift’s industry leading software, Web Presence Optimizer™, helps marketers increase their organic search rankings with a range of tools designed to optimize online content based on their most important keyword phrases. By publishing and distributing relevant content into the various streams that align a company’s digital footprint with those keywords that rank highly in Google, marketers can better connect with customers and prospects.

“While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots can crawl, and addressing local search and industry-specific directories for backlinking purposes – a real shift is taking place in the traditional approach to SEO,” says LaRiviere. “That shift is the creation, publishing and distribution of an optimized content marketing strategy. Focus on strong, consistent and optimized content distributed effectively through company blogs and social networks and you will crush your competitors in organic search.”

About WSI

WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries.  The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels.

About gShift Labs

gShift Labs’ industry leading Web Presence Optimizer™ software system is helping companies across North America and globally achieve top organic ranking in search engines by simplifying and standardizing how a website gets found on the internet. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization.  For more information:

Media contact:

Lori Gariepy
gShift Labs

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