Content Marketing Conference – Converting Interest into Opportunity

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The Power of 3: SEO + Content Marketing + Social Media = Optimized Content Marketing

Google has made massive algorithm changes over the past two years and will continue to do so. Search Engine Optimization (SEO) continues to be important in the digital marketing mix as there are consistently 1 billion Google searches every day with 94% of searchers clicking through on the organic side of search.

Gone are the days when a technical web master could “do” SEO. SEO is now about content marketing optimized for the highly converting keywords your prospects are using to find your products and services. Social media plays a role in SEO since Google and Bing both factor ‘social signals’ into their organic search algorithms.

Learn how the practice of SEO is changing and how to bring SEO, Content Marketing and Social Media together to maximize your web presence for organic search.

When: Wednesday, April 24, 2013, 11:05am – 11:45am

Where: Old Mill Inn, 21 Old Mill Road, Toronto, ON

Speaker: Krista LaRiviere, CoFounder & CEO, gShift Labs

OpenDialogue’s 2nd Annual Content Marketing Conference is designed to help senior level marketing professionals across all industries understand and address key challenges they face today, and to plan ahead for the future. As consumers are increasingly reliant on the Internet, social and mobile technologies to inform purchase decisions, marketers are moving away from traditional advertising to embrace a more social and engaging way to connect with consumers to foster brand loyalty and awareness.

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