Theater Presentation: Smart Content Through Web Presence Analytics
Agencies have an opportunity to take the lead with creating Smart Content, as they drive the discoverability of brand content across search and social from any device to drive conversion.
gShift will share:
- Using Keyword Klusters™ in the content creation process and the work around on Google’s Hummingbird algorithm change
- How to use performance metrics to benchmark, measure and report on progress
- Why it’s not about ‘more’ content, but ‘smarter’ content as you optimize your content inventory around audience needs
When: Tuesday, April 1, 2014 at 2:10pm to 2:30pm
Speaker: Chris Adams, Cofounder & CTO, gShift
Visit gShift Labs at Booth #201!
Register and SAVE up to $500.00 off a ClickZ Live New York full price conference pass: Enter NYGSH14 upon registration. Or register for a FREE expo hall pass.
When: Monday, March 31 to Thursday, April 3, 2014
Where: New York Marriott Marquis, New York, NY
ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today’s online marketing community.
At ClickZ Live New York you’ll discover the latest tools, tips, and tactics in paid, owned, earned, integrated media, business intelligence and email to streamline your marketing campaigns in 2014.