There’s been a real evolution of search engine optimization (SEO) over the past couple of years. We refer to this SEO evolution as Web presence optimization (WPO).
WPO is about optimizing content across your organization’s entire web presence – website, social media, blogs, press releases – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research.
These days, businesses need to have insight into their digital footprint and to track, manage and measure their entire web presence for organic search without breaking the bank – or losing their minds!
It is possible! In this discussion you will learn about:
- Why SEO is important to a business and in a marketing budget
- The shift that’s taking place in SEO & how social media matters now more than ever before
- How you can apply WPO to your business – including a keyword research workshop and case study review on web presence optimization
Funding resources are available for small businesses from both the provincial and federal levels of government. The challenge is how to find and take advantage of what is out there.
In her presentation, Bernadeen will cover financing trends, the different types of government resources, how to find them, and how to harness these opportunities to fund your business.
You will learn how to take the mystery out of how funding mechanisms work, the on-line application process, eligibility factors, the funding cycle, and more. You will also learn what the experts know about government funding and business support resources and how to keep it simple.
Prerequisites for most Canadian Government Funding Programs:
- Incorporated in Canada for at least 2 years
- Financially stable
- Not a retailer/distributor
- Not a start-up
- Company must manufacture or conduct R&D in Canada
Date: Friday, March 2, 2012
Time: 8:00 a.m. to 9:30 a.m.
Place: MacLaren Art Centre, 37 Mulcaster Street, Barrie, ON
Speakers: Krista LaRiviere, gShift Labs & Bernadeen McLeod, Mentor Works