Incorporating Search, Social & Mobile Discoverability Trends into Your Digital Marketing Strategy
The lines between paid, owned and earned media are quickly vanishing. Brands are now publishers and content consumers interact with your web presence from countless devices.
CEOs and marketers need to feel confident that their brand is being discovered in both search and social at the appropriate stages of the buying cycle. They need to understand that an outsourced agency is indeed adding long-term value to the web presence asset in both search and social regardless of device.
In this AceTech Leadership Initiative session, attendees will gain insight into:
- Why search behavior is impacting your brand’s discoverability
- How to take Keyword Klusters™ into consideration to drive decisions in the content creation process while addressing Google’s Hummingbird algorithm update
- How to use modern content marketing engagement and performance metrics to benchmark, measure and report on progress.
- Why it’s not about ‘more’ content, but ‘smarter’ content, how to optimize your current inventory of content and create consumable content that your audience wants today
When: Wednesday, March 26, 2014
Where: The Spoke Club, 600 King Street West, 4th Floor, Toronto, ON
Speaker: Krista LaRiviere, CoFounder & CEO, gShift Labs Inc.