Social Media Marketing

gShift social media specialists can provide you with a unique blend of brand journalism and multimedia storytelling to create meaningful engagement with your customers, across multiple platforms.

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Social Media Strategy

gShift digital marketing specialists will develop a targeted social media strategy that will define realistic social media goals and objectives to align with your business objectives. The strategy will focus on using relevant platforms and posting engaging and targeted content to connect you with existing and new customers.

The strategy will include:

  • Persona development
  • Defining social media tone & voice
  • Tactical plan with action items, metrics and measurable outcomes

Community Management

gShift social media specialists will act as your company’s representative via the community manager role. In this role, gShift will actively monitor your social media accounts and engage with your audience to ensure high response ratings are maintained, which in turn assists in extending the reach of your posts.

Social Content Calendar

Creating a social media calendar will help to organize and curate content to align with strategic goals. Social media content calendars are critical in ensuring there is a steady cadence of content for posting and engagement occurring on your social media accounts. gShift will combine intelligence around the industry, seasons, special events, as well as social media posting frequency best practices to develop the optimal social posting calendar.

gShift social media specialists can publish and schedule posts on each social media platform according to the Social Media Tactical Plan. Additionally, this can include posting of ads, boosting / like campaigns and other implementation as related to paid advertising strategies.

Social Media Advertising

Social media channels are increasingly becoming “pay to play” spaces. In order to reach and engage with your target audience, you need to advertise and boost posts to see greater success.

From advertising copy to creating visually targeted social media ads, our team can create engaging ads that work.

We will not guess or take chances with your advertising budget. We rely and make decisions based on the performance data of your campaigns. Often times, we will A/B test our advertisements to modify images or test new copy to see what your audience responds best to.