Paid Marketing Services
Search engine marketing is one of the most efficient ways to grow your business. With millions of businesses out there all vying for attention, it’s never been more important to advertise online. Search engine marketing is the most effective way to promote your products and grow your business.
Within the Google Ad Network, our objective and focus is to get you the warmest leads possible. We achieve this through keyword research for buyer words and maintenance of keywords throughout the campaign. Along with this, there is constant A/B testing of ad copy and bid levels.
Our digital marketing team consists of Google AdWords certified experts who can build paid search campaigns that will target your key audience, build your brand and lead to more conversions.
Competitor Review & Strategy Planning
gShift digital marketing team will evaluate your competitors by researching what they are currently doing for Pay Per Click (PPC) and what they have done historically.
The strategic planning process will identify the best campaign strategy, ad group and ad structure to ensure optimal targeting and highest relevance score based on your objectives and budget.
Keyword selection will be performed once the campaign strategy has been developed. Keywords are the foundation of PPC. A great keyword list can transcend the medium (Bing, Google, Facebook) and get results.
Ad Development and Design
A great ad will not only increase the number of people clicking the ad and going to your website, it will also create brand awareness and promote brand trust and engagement. Based on the strategy developed, ads will be created using targeting keywords that will be relevant to the end user to drive click-throughs. Our pay-per-click experts develop and test multiple versions of the ads to identify the ones that deliver the most response.
Landing Page Creation
You literally have seconds to convince a visitor to your landing page that they have landed at the right place. A well-designed landing page can increase conversions from your PPC or e-mail marketing campaigns. Every word on the landing page should serve a purpose, and that purpose should be to support your call to action.
Execution and Monitoring
Once the accounts are set up, and the campaigns are created, goals will be established. The generated tracking codes and pixels will be set up and installed on the landing page for the ads.
The set-up of the campaign will distribute budget throughout the ads and ad groups based on the targeted monthly spend.
gShift will monitor the progress of your campaign, including the relevance score, adjustment of bids based on placement of the ad, modifications for performance improvement. New ad copy will be added based on review of results existing ad copy, and negative keywords will be added to ensure money is not being spent on words that are not performing.