Your target audience is no longer a “captive and passive receiver” of the messages your marketing department sends via mass media and traditional marketing channels. Thanks to digital marketing your audience now encounters your brand online across multiple touch points, too. Online they have the power to filter it out and shape it. Offline they can ignore it.
When it comes to time-sensitive campaigns you can’t afford to lose interest or leads. You want to be sure that the message delivered is both highly relevant and consistent, no matter where it is encountered. gShift leverages SEO, digital and traditional marketing expertise of our team to build multi-channel marketing campaigns focused on shaping and delivering powerful key messages to your key audience. We help brands and agencies deliver messages in the most relevant media channels. Through data analytics we are able to continuously refine the message while also ensuring that the core of what is communicated remains the same for the duration of the campaign. Our audience-focused integrated marketing campaigns work because they are centered on:
- Focused and targeted messaging
- Key audience profiling and segmentation
- Strategic channel identification
- Using data insights for message refinement
- Maintaining cohesion and message consistency across all channels