Digital Recruitment Marketing

North Paw case study Ad

Targeted Paid and Social Campaigns

Digital HR campaigns take an analytic approach, placing your company where both active and passive job seekers can easily find you. Our experienced digital marketing team use multiple online channels to drive candidates to branded company and job information that helps you to connect and engage with qualified applicants.

Paid Media

Through detailed analysis, we’ll recommend platforms where your applicants are already searching for jobs. Then, through multivariate testing, we’ll deliver optimized results to your fully-branded landing page to convert job seekers to job applicants.

  • LinkedIn Sponsored & Display Ads, Sponsored Stories, InMail
  • Facebook—Sponsored Posts, etc.
  • Industry—Specific Channels

Social Media

Attracting attention is only the first step. You’ll want to create an online environment that positively reflects your company culture, benefits and the career advancement opportunities you offer. Through specialized content promoted through your social media platforms, we’ll highlight your company’s best qualities to give you the best chance at top candidates.

Execution and Monitoring

Running a digital campaign to support multiple hires or complicated hires can consume time better spent on screening candidates. The gShift digital services team can take on the day-to-day workload of managing multiple  campaigns, so you can focus on the interview process and finding the right person for the right job.