The first rule of content marketing is that whatever you create must be relevant to your audience. The second part is “deliver your content to the people who will find it valuable.” No matter what business you are in, high-quality content is still king.
gShift helps brands define and refine their content marketing strategy through performing: competitor content evaluation, content assessment, and developing a content distribution and execution plan.
Our strategists will work with you to:
- Develop personas
- Assess current content and identify content gaps
- Develop your content marketing mix
- Generate content ideas through keyword research
- Identify distribution channels, owned, earned and paid
- Develop a content calendar
- Create and repurpose content
- Track and report on how and when your content is being consumed