National Financial Services Brand with Multiple Local Presences

National Financial Services Brand with Multiple Local Presences

The client was looking to increase and enhance their online visibility across multiple locations nationwide.

They were looking to do this with a strong presence at the local and mobile level within each specific region.

We began the process by completing a comprehensive web presence analysis and technical SEO hygiene implementation across more than 60 regional websites. We then also conducted a complete analysis of keyword research and social visibility reports and conversion configuration.

Using keyword research combined with an understanding of the audience in each local area, we were able to create an integrated digital strategy including SEO, social, content, PPC and competitive research.

We then provided digital services to support the strategy. The client saw a 100% increase in organic visibility within the first 6 months of the project.

With each location set up in a gShift custom dashboard, we are able to provide the client an immediate overview of performance by office. In order to maintain transparency, we also created custom web presence metrics on competitive organic keyword positions, paid search positions, traffic, conversions and ROI. These enterprise level reports provide actionable insights for each of the national, regional and local markets.

Using the data in our reports, we are able to provide on-going consultation around optimization for local and mobile visibility that is both adaptable and actionable.