Agency Serving Local Automotive Dealers

Agency Serving Local Automotive Dealers

We are a full-service agency delivering digital marketing and lead generation services tailored specifically to local car dealerships.

We manage several hundred clients for various major manufacturers in the US and Canada. Our account managers require a robust analytics platform to gather data from multiple sources, including keyword positions, keyword research, social signals, backlinks, traffic and conversions, in order to monitor and report on the progress of our optimization efforts. Local and mobile keyword position data is crucial to understanding online visibility at a local level.

We conducted an exhaustive review of the SEO software industry for a turnkey, self-managed solution. Following this review we determined gShift was the best and most cost effective, single-source solution to meet our needs. The platform has introduced significant efficiencies to our processes and positively affected our bottom line as we’re able to see all of our clients’ data under one umbrella.

Custom, white-labeled dashboards and configurable data beacons enable us to capture and review actionable data at the Agency, Client or individual Web Presence levels.

We are able to create one set of dashboards for Account Managers and another to display progress metrics for Client consumption. This has effectively changed the way we interact with and report on data. Configurable reports can also be scheduled and delivered via email on a weekly, monthly, quarterly or ad hoc basis. We are able to be much more transparent, without overwhelming or confusing clients with big data. gShift reports are easy to configure and easy to interpret.

We are also leveraging gShift as a pre-sales and revenue generation tool, revealing opportunities to approach dealerships with optimization services based on their currently visibility or lack thereof vs. their competitors.