gShift University Training Modules

Principles of Digital Marketing
How to Continually Drive Authority for Your Brand

Course Rational
In this introductory course, you and your organization will be given the tools you need to grasp what digital marketing is today. You will learn up to date digital marketing terms and given a basic concept of how to succeed in today’s digital landscape. This will help lay a strong foundation for all the other courses offered within gShift University.

Keyword Research Training – Part 1: Keyword Research Principles and Theory Training

Course Rational
This course will teach you to identify, track and rank meaningful keywords, both short and long tail, that are relevant to your digital marketing. We will teach you how to look at all aspects of keyword research and identify “keyword gems” that will help you effectively rank high in search engines.

Keyword Research Training – Part 2: Keyword Application

Course Rational
Once you have a firm understanding in how to identify and track the keywords best suited for your business objectives, you need to learn how to strategically use them in order to optimize your content. We will teach you the most up to date white hat SEO techniques that will optimize your content and get you noticed in organic search.

Competitive Analysis

Course Rational
This course is to help you get a clear picture of your digital competitive landscape. This will enable you to identify and react to any digital presence threats, weaknesses or opportunities, while continually maximizing your strengths. Part of a great search strategy is being relevant and better than your competition so you don’t end up overspending.

Content Marketing Training

Course Rational
Although it is an essential step to create great content, a content development strategy and a distribution strategy for the content is often missed. Most organizations create content without long-term intent, post it on their blog, make a few posts on social media referencing the content, then stop there. This course will help you boost your content ROI!

Content Engagement Tracking Training

Course Rational
The customer journey in the sales funnel has changed! 80% of the customer’s sales funnel journey occurs off the brand’s website. Understanding how and where users are consuming content both within your website and more importantly outside of your website can provide invaluable data and insights into actions to take within your digital marketing program. There are various ways and levels of information you can obtain for these insights, but more importantly knowing what to do and what actions to take with this data is what will put you above the rest.

Social Media Training

Course Rational
Social media has evolved beyond a simple way to connect and communicate with peers. Consumers are now using information in social media to make informed decisions prior to purchasing. This is why digital marketers have an advantage to leverage these platforms to influence people’s ideas and thoughts through marketing messages. People do not want to be sold to, especially on social media, which is why you need to be a smart marketer and understand what conversations are occurring, the appropriate keywords to use, who you are communicating with and why they will care about your message.

Influencer Marketing Training

Course Rational
A new trend in digital marketing is utilizing the power of people’s social following and influence. This is called “influencer marketing”. The influencer marketing training module will explore more in-depth awareness of the impact utilizing influencer marketing can have for a brand, different examples of how influencer marketing can be executed, and options / levels of execution that can be involved with an influencer marketing project.

Campaign Planning and Development

Course Rational
Full campaigns that encompass all aspects of digital marketing are critical to developing and growing a strong presence generating brand awareness and marketing qualified leads. Campaigns can include content marketing, email marketing, social media marketing, influencer marketing, paid search marketing and more. This module will examine how to tie all of the different aspects of digital marketing together and make a robust and cohesive digital presence.

Conversion Optimization and Measurement Training

Course Rational
Driving traffic to an end goal through methods including external content, paid marketing, social media and other forms of traffic is important, however, if strategic conversion points are missing, time and money is wasted. Online prospects need to be firmly guided to take an action, whether it is obvious to them or not. When well thought out placement and wording is executed and the call-to-action is clear, your ability to convert the visitor greatly increases.

Planning For Client Reporting

Course Rational
Learning how to draw actionable insights from an overabundance of data is ultimately the challenge to all digital specialists. The ability to work backwards from what insights are needed, to drive what data will generate those insights is the purpose of this course.

Software and Services Sales – Currently Offering Digital Services

Course Rational
This tailored sales training for services and software sales is a hands-on intensive program developed to affect change in your organization. Your sales team will be able to confidently approach existing clients and prospects with your unique solution to the market for digital products. This course is best delivered with the trainer in an onsite delivery.

Prior to training, discovery will be conducted by phone to acquire the following information:

  • Who are your customers
  • What are your existing skills for sales / delivery
  • What is your existing services offering