Brand SEO Module Training

Session I – Getting Started/Onboarding (45 minutes)
gShift Brand users are guided through the initial setup and configuration of new Web Presences within gShift. Key concepts related to the keywords, content, competition and the importance of establishing a focus around each will be discussed.

  • Review Enterprise level configuration (if applicable, for large enterprises)
    • Keyword breakdown – Keywords x Search Engines
  • Adding and configuring a Client
  • Client keyword allotments (if applicable, for large enterprises)
  • Adding and configuring a Web Presence
  • Web Presence Overview Dashboard Initial Review
  • Following keywords
    • Adding Search Engines
    • Adding Keyword Klusters
  • Adding known competitors
  • Following On-Site and Off-Site Content
    • via Data Beacons
    • via Keyword Top 50
    • Manually

This session is aimed at providing gShift customers and users with enough configuration/data to proceed with Sessions II and III, as needed.

Recommended next steps:

  • Review the gShift Getting Started Guide.
  • Configure your Web presence based on what you learned in this session.

Session II – Using gShift in Your Business (40 minutes)
gShift users are guided through a standard top-down approach to focusing on, analyzing and acting upon data related to keywords, content and competitors via templated or custom gShift Dashboards and Data Beacons.

  • Web Presence Overview Dashboard Deep Dive and Workflow
    • Top-down approach
    • Review data/insight in each Beacon
    • Demonstrate keyword, content, competitor discovery
    • Drill drown through:
      • Visibility Score
      • Competitive Share of Voice
      • Top Performing Content (Content Optimizer Workflow)
  • Create a New Dashboard via Template and/or from Beacon Library
  • Beacon Snapshots and/or Dashboard PDF Report
  • If time permits and, as needed, users may also review:
    • Site Auditing
    • Social Signals and Analytics
    • Backlink Analysis
    • Activities

Recommended next steps:

  • Create a custom Dashboard or customize the Web Presence Overview Dashboard.
  • Run a Site Audit. (as needed)
  • Review Social Signals. (as needed)
  • Review Backlinks. (as needed)
  • Add Activities. (as needed)

 

Session III – Your gShift Reporting (30 minutes)
gShift users are shown how to configure, run/schedule, interpret and annotate white-labeled Reports, which can be downloaded in PDF, Word or Excel formats, as needed.

  • Web Presence Report
    • Configuration
    • Single or Comparative Date Ranges
    • Running a report manually
    • Scheduling a report
    • Review Data in HTML Version
    • Annotations and Labels
    • Review Data in PDF Version
  • Competition Report
  • Competitive Visibility Report
  • Keyword Reports
  • Site Audit Report

Recommended next steps:

  • Configure and run or schedule a Report.