Brand kontextURL Training

Session IV: Using kontextURLs to Track Content Engagement (65 minutes)
gShift users are guided through configuration, creation, click analysis and reporting on off-site and on-site content engagement via kontextURLs. The focus of this session is on ensuring clients are collecting the click data they need to make actionable decisions to optimized active content campaigns.

  • Review Campaign and Reporting Goals
  • Creating Content Tags and/or Taxonomies
  • Creating a single kontextURL
  • Create multiple kontextURLs
  • Click Data Analysis
    • Individual kontextURL Engagement (Click) Details Dashboard
    • kontextURL Engagement/Campaign Dashboard
  • Reporting
    • kontextURL Tag Report (XLS download)
    • kontextURL Engagement Report (PDF)
    • Advanced kontextURL Engagement Report (PDF and/or XLS)
  • Settings Configuration
    • IP Blacklist (recommended)
    • White Labeled Domain (recommended)
    • Google Analytics (as needed)
    • HubSpot Configuration (as needed)
    • Privacy Policy Manager (as needed)
  • Advanced Options (as needed)
    • Privacy Policy
    • Dynamic Data Forwarding
    • Redirect Type
    • Tag Forwarding and Aliasing
    • Conversion Paths

Recommended next steps:

  • Review the gShift kontextURL User Guide.
  • Create an appropriate Content Tag structure (Taxonomy).
  • Create and distribute kontextURLs based on existing or new off-site or on-site content.
  • Review click/engagement data for individual kontextURLs or multiple kontextURLs via Beacons in a Dashboard or Reports.