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Home Blog Content Marketing

Category Archive

Below you'll find a list of all posts that have been categorized as “Content Marketing”

tap clicks gShift kurls dashboard analytics integration

The Power of gShift’s kurls™ Now Available in the TapClicks Dashboard

gShift May 27, 2018 Blog, Content Marketing, Press Releases Leave a Comment

TapClicks and gShift partner to provide insights into multi-channel content campaign effectiveness This new TapClicks Instant-On™ connection gives insights on …

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content marketingdigital marketingkontexturlsweb presence analytics
Machine Learning and AI for Content Marketing Automation

Current Shifts: Machine Learning & Content Automation

Tarah Stock March 13, 2018 Blog, Content Marketing, Current Shifts Leave a Comment

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized …

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AIcontent marketingCurrent Shiftsdigital marketingMachine Learning
Content Marketing Relay Part 3- Content Distribution

The Content Relay, Part Three – Content Distribution

Rob Talbot July 5, 2017 Content Marketing Leave a Comment

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in …

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content distributioncontent marketingcontent marketing strategysocial media marketing
Why you need to stop caring just about media impressions

You are being sold bullshit: The true impression of media impressions.

Jeff Burnett May 30, 2017 Content Marketing Leave a Comment

Way too often over the past 6 months, I have been in a brand’s boardroom discussing content marketing and performance, …

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content marketing performancesmart urlsweb analytics
Content Marketing Strategy for 2016

Random Acts of Content Marketing: 3 Pitfalls to Avoid in 2016

Crys Wiltshire January 19, 2016 Content Marketing Leave a Comment

If we learned anything from 2015, it is content marketing is stronger than ever. According to Content Marketing Institute’s 2016 …

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content marketingcontent strategyseosmartURLs
challenges in tracking off-site content

Smart URLs and the Off-Site Content Challenge

Crys Wiltshire December 14, 2015 Content Marketing Leave a Comment

Many marketers understand the term on-site content, meaning the content, which resides on a brand’s own website. Off-site content tends …

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content marketingoff-site contentsmartURLs
Dumb and Dumber with Brands and Influencers

Dumb and Dumber: Brand vs. Influencer

Crys Wiltshire November 25, 2015 Content Marketing Leave a Comment

When it comes to influencer marketing, there is still a massive learning curve for the masses involved. Like so many …

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brandsdigital marketinginfluence marketing

An Evening with Mark Schaefer

Crys Wiltshire November 5, 2015 Content Marketing Leave a Comment

Last week, gShift had the immense pleasure of hosting our friend and renowned marketing consultant, Mark Schaefer, while he was …

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content marketingmark schaefer
Public Relations

Digital Content and Media Part 3 of 3: Public Relations

Vicky Lawrence June 11, 2015 Content Marketing 1 Comment

Public relations is exactly what it means – relating with the public. To put it more specifically, helping YOU relate …

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content marketing performancedigital marketingdigital mediapublic relations

Digital Content and Media Part 2 of 3: Strength of Advertising

Vicky Lawrence May 12, 2015 Content Marketing Leave a Comment

Before we start talking about best practices or the impacts and importance of advertising, we need to address an elephant …

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advertisingdigital content strategyweb presence analytics
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