TapClicks and gShift partner to provide insights into multi-channel content campaign effectiveness This new TapClicks Instant-On™ connection gives insights on …
Current Shifts: Machine Learning & Content Automation
Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized …
The Content Relay, Part Three – Content Distribution
There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in …
You are being sold bullshit: The true impression of media impressions.
Way too often over the past 6 months, I have been in a brand’s boardroom discussing content marketing and performance, …
Random Acts of Content Marketing: 3 Pitfalls to Avoid in 2016
If we learned anything from 2015, it is content marketing is stronger than ever. According to Content Marketing Institute’s 2016 …
Smart URLs and the Off-Site Content Challenge
Many marketers understand the term on-site content, meaning the content, which resides on a brand’s own website. Off-site content tends …
Dumb and Dumber: Brand vs. Influencer
When it comes to influencer marketing, there is still a massive learning curve for the masses involved. Like so many …
An Evening with Mark Schaefer
Last week, gShift had the immense pleasure of hosting our friend and renowned marketing consultant, Mark Schaefer, while he was …
Digital Content and Media Part 3 of 3: Public Relations
Public relations is exactly what it means – relating with the public. To put it more specifically, helping YOU relate …
Digital Content and Media Part 2 of 3: Strength of Advertising
Before we start talking about best practices or the impacts and importance of advertising, we need to address an elephant …