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Home Blog Beacon Spotlight

Beacon Spotlight

Learn more about gShift Data Beacons

Focusing on Data Through the Beacon Libary

Focusing on Data Through the Beacon Library – Beacon Spotlight 23

Jeff Riddall September 22, 2016 Beacon Spotlight Leave a Comment

Modern marketers have lots of data needs, which span across the variety of marketing campaigns (digital or otherwise) and channels they distribute …

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analyticscompetitive analysisdashboardsdata beaconskeyword researchwebsite traffic
Going deeper on Keywords

Beacon Spotlight 22 – Going Deeper on Keywords

Jeff Riddall August 29, 2016 Beacon Spotlight, Blog Leave a Comment

You’ve no doubt heard it before and we’ll say it again; keywords are the lifeblood of content and SEO. Yet, …

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content marketingkeyword researchseo
Aiming For Goals

Beacon Spotlight 21 – Aiming for Goals

Jeff Riddall August 3, 2016 Beacon Spotlight, Blog Leave a Comment

The end game for any digital marketing campaign should be goal conversions, where goals (as identified in Web analytics solutions) …

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analyticsconversionsdata beaconsgoals
Get the Data Out

Beacon Spotlight the 20th – Get the Data Out

Jeff Riddall July 27, 2016 Beacon Spotlight Leave a Comment

Marketing dashboards, including gShift’s, are designed to enable marketers to quickly analyze data and trends in order to take action …

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dashboardsdata beaconsreporting
Understanding dashboard data with gShift

Beacon Spotlight 19: Dashboard Data Now Whats

Jeff Riddall July 19, 2016 Beacon Spotlight Leave a Comment

Wikipedia (arguably the world’s current greatest source of definitions) indicates Dashboards “…often provide at-a-glance views of KPIs (key performance indicators) …

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beaconscontent marketingdashboardskeyword research
Tracking Content Engagement

Beacon Spotlight 18 – Tracking Content Engagement

Jeff Riddall June 14, 2016 Beacon Spotlight Leave a Comment

Over the last several months, we and others in the industry have been discussing one of the modern marketer’s most …

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analyticscontent marketingdark funnelkontexturlsoff-site content
Helping Digital agencies focus and retain clients

Spotlight #17 – Helping Digital Agencies Focus and Retain Clients

Jeff Riddall May 31, 2016 Beacon Spotlight, Blog Leave a Comment

As the scope of digital marketing continues to expand and doesn’t look to be slowing down anytime soon, digital agencies …

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digital agencydigital marketingseo reporting
Keeping Tabs on The Competition by gShift

Beacon Spotlight 16 – Keeping Tabs on the Competition

Jeff Riddall May 24, 2016 Beacon Spotlight, Blog Leave a Comment

In our last post, we focused on the notion of building Smarter Dashboards around keywords, content or competition “to illuminate …

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competitive analysisdashboardsseo

The 15th Beacon Spotlight – Building Smarter Dashboards

Jeff Riddall May 9, 2016 Beacon Spotlight Leave a Comment

It’s no secret many marketers are flooded with mountains of analytics data from a myriad of sources on a daily …

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analyticscustom dashboardsdata beacons
Keeping track of Cause and Effect

Beacon Spotlight 14: Keeping Track of Cause and Effect

Jeff Riddall April 28, 2016 Beacon Spotlight Leave a Comment

Agencies and brand marketing teams alike perform innumerable tasks on a regular basis, all with the aim of improving their …

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activity trackingdigital marketingROIweb presence analytics
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