Modern marketers have lots of data needs, which span across the variety of marketing campaigns (digital or otherwise) and channels they distribute …
Beacon Spotlight 22 – Going Deeper on Keywords
You’ve no doubt heard it before and we’ll say it again; keywords are the lifeblood of content and SEO. Yet, …
Beacon Spotlight 21 – Aiming for Goals
The end game for any digital marketing campaign should be goal conversions, where goals (as identified in Web analytics solutions) …
Beacon Spotlight the 20th – Get the Data Out
Marketing dashboards, including gShift’s, are designed to enable marketers to quickly analyze data and trends in order to take action …
Beacon Spotlight 19: Dashboard Data Now Whats
Wikipedia (arguably the world’s current greatest source of definitions) indicates Dashboards “…often provide at-a-glance views of KPIs (key performance indicators) …
Beacon Spotlight 18 – Tracking Content Engagement
Over the last several months, we and others in the industry have been discussing one of the modern marketer’s most …
Spotlight #17 – Helping Digital Agencies Focus and Retain Clients
As the scope of digital marketing continues to expand and doesn’t look to be slowing down anytime soon, digital agencies …
Beacon Spotlight 16 – Keeping Tabs on the Competition
In our last post, we focused on the notion of building Smarter Dashboards around keywords, content or competition “to illuminate …
The 15th Beacon Spotlight – Building Smarter Dashboards
It’s no secret many marketers are flooded with mountains of analytics data from a myriad of sources on a daily …
Beacon Spotlight 14: Keeping Track of Cause and Effect
Agencies and brand marketing teams alike perform innumerable tasks on a regular basis, all with the aim of improving their …