The January 2018 gShift software release is highlighted by three primary functionalities:
- gShift Visibility Score Added to the Web Presence Report
- Influencer Analytics via kurls
- TapClicks/gShift kontextURL Integration
gShift Visibility Score added to the Web Presence Report
gShift’s comprehensive Web Presence Report has been further enhanced with the inclusion of the Visibility Score, which can be displayed via a guage or timeline based on the selected date range(s). The Visibility Score measures the relative organic search visibility of a kluster of keywords. Each position maintained in the Top 50 search results is assigned a relative value based on clickthrough probability and then the values for all positions across all keywords are aggregated and divided by the maximum possible score. This score is a useful metric when trying to determine relative visibility trends at a macro level for a group of topical keywords.
Please contact your Client Success Manager or email@example.com if you have any questions about how to effectively incorporate and analyze Visibility Scores in your Reports or Dashboards.
Influencer Marketing has become a primary channel for many brands and agencies looking to build awareness, drive quality traffic and generate revenue. However, marketers are challenged in trying to track the effectiveness of influencers, their ability to engage with the right audience and deliver measurable results in terms of traffic or ROI. Enter Influencer Analytics powered by gShift kurls. Provide your influencers with unique URLs to include in their posts and build custom paths to see which influencers via which channels are delivering traffic resulting in conversions which may include form submissions, downloads or purchases. Go a step further and use kurls to see how influencers compare to other digital channels you may be using to distribute content and drive traffic.
Contact firstname.lastname@example.org to find out more about how you can use kontextURLs to track and report on the performance and ROI of your influencer marketing campaigns.
TapClicks gShift kontextURL Integration
As a TapClicks subscriber with gShift API access you can authenticate and display gShift kontextURL click/engagement data in configurable TapClicks dashboards and reports alongside other data within your marketing technology stack.
Contact email@example.com if you are a TapClicks subscriber and want to connect your gShift data or simply want to learn more about how you can leverage the integration to visualize all of your marketing metrics in one place.
Other notable features and usability improvements included in this release:
Core SEO Platform
- Add Arabic Language Support for Google Lebanon and Saudi Arabia
- Scheduled Reports – Add Date Range Picker
- Keywords>Manage>by Search Engine – enable sort by Position
Beacons and Dashboards
- Web Presence Comparison Beacon improvements
- Add Direct Traffic, Referral Traffic, Conversion Value, Bounce Rate and Domain Expiry data
- Ability to adjust highlight (+ve or -ve) threshold for each metric.
- Separate comparison data into separate columns in .CSV download
- Improved Canonical Tag Handling
gShift Platform Certification and Training Options
Click here to register for gShift’s free self-guided Certification Program, which includes five short video sessions and questionnaires covering the SEO Module, kontextURLs and Using gShift to Generate Sales or Justify Budgets. These questionnaires are designed to test a user’s knowledge of the features and functionalities in the gShift Platform.
Alternatively, you can always reach out to our Client Success team at firstname.lastname@example.org to arrange for one-on-one training.
Do you need to brush up on your digital marketing skills or train new team members? gShift University is designed to provide the training and skills, both theoretical and applied, required to succeed in digital marketing. Our Training Modules are intended to provide education for brand and agency marketing teams, to help them stay up-to-date with industry standards and emerging techniques.
Our goal is to strengthen the knowledge your team has, in order to amplify your existing digital marketing efforts and drive revenue growth for your company.
As a bonus, you will receive a 4 month free subscription to gShift’s Educational Platform while you are enrolled in the program.