TapClicks and gShift partner to provide insights into multi-channel content campaign effectiveness
This new TapClicks Instant-On™ connection gives insights on which content is driving engagement and conversion inside TapClicks dashboards.
San Jose, CA and Ontario, Canada, May 14, 2018–Tapclicks, the leading marketing reporting and advertising operations SaaS company recently named #1 fastest growing company in Silicon Valley, and gShift, the leading enterprise web presence analytics and content performance platform, announced today a new TapClicks data integration with gShift kontextURL (kurl) analytics.
TapClicks’s gShift kurl integration will take the guess work out of determining which content is driving engagement and conversion in multi-channel owned, earned or paid campaigns. kurls can be used to track both on-site and off-site content. This provides mutual clients complete visibility into audiences’ engagement with their content wherever it’s distributed.
“This partnership will bring content effectiveness data from gShift into TapClicks alongside over 1400 channel data source integrations. Agency and Brand marketers can use the combined power of these data sources to make more agile marketing decisions, increase content conversions and engagement, and dramatically decrease the time spent on reporting,” said Babak Hedayati, CEO of TapClicks.
TapClicks clients with gShift API access can authenticate and display gShift kurl click/engagement data inside of configurable TapClicks dashboards and reports alongside other multi-channel data within their marketing technology stack. Click here for the overview video.
“We are excited about our partnership with TapClicks. It provides our customers with a one-two punch: showing the data-driven marketing value kurls provide across multiple channels, significantly reducing the time spent reporting and providing differentiated client service through on-demand dashboards,” said Krista LaRiviere, CoFounder & CEO, gShift.
Additional detailed web presence metrics from the gShift SEO module, such as Google Analytics, Backlinks, Keyword Search Volumes and Completed Activity Details are also available via this easy one-step data connection.
About TapClicks: TapClicks, Inc. is a leading SaaS provider of marketing reporting and advertising operations for agencies, media companies and their brand clients. Its fully integrated marketing operations platform includes order entry, enhanced workflow and task management, insightful analytics, and automated reporting — all within a single intuitive user interface available on demand. TapClicks delivers over 1,000,000 marketing dashboards to over 10,000 brands and over 4,000 media companies and agencies worldwide. TapClicks was founded in 2009 and has a presence in San Jose, Boston, Montreal, Nashville, India and Columbia. For more information, please visit www.tapclicks.com
About gShift: gShift is the leading enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on attribution and the performance of their multi-channel owned, earned and paid campaigns from search through to conversion. gShift’s software has been collecting web presence data since 2009. Learn more about kontextURLs, visit https://kurl.ng/TC-LearnMore