Lucky #13 Beacon Spotlight – Predicting Revenue

Jeff Riddall Beacon Spotlight 4 Comments

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Every marketer strives (perhaps even dreams), but struggles, to determine and show the return on their investment across varied marketing strategies and tactics.  Determining the true value of marketing efforts is both the incentive and the reward, as brands continue to refine how to market to their audiences and individuals who are at different stages in their buyer’s journey.

However, a Forrester study stated, “50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.”  The nature of digital marketing and the availability of click data offers the promise of identifying potential revenue somewhat easier, however quite often still requires combining data from multiple sources in order to build accurate calculations and actionable insights.

So, what if you were able to quickly predict the direct revenue effect of optimizing and improving the search engine rank of a keyword or group of keywords? What if you could tell your client or superior the estimated net revenue effect of moving from Page 2 to Page 1 and into the Top 3 on Google? And yes, SEO will still take time (no magic bullet or shortcut here, unfortunately), but wouldn’t it be great to know the true value of producing and distributing optimized relevant content in order to establish the authority necessary to gain higher search engine rankings?

Predictive Revenue Boost Analysis Beacon

gShift Predictive Revenue Boost Analysis Data Beacon

Beacon Type – Analytics, Keywords

Question Answered – What is the direct revenue effect/boost of improving the search engine position of a keyword and/or kluster of keywords?

Building on the power of the Predictive Traffic Boost Analysis Data Beacon, this premium Predictive Revenue feature leverages search engine results, average monthly search volume, estimated click through rates and Google Analytics eCommerce data (Average Order Value and Conversion Rate) to predict the effect improving the keyword positions of multiple topical keywords will have on website traffic and ultimately revenue.

This Beacon takes the guesswork out of deciding which keywords to focus on based on those which will provide the highest potential return. It will also help agencies and SEO specialists make a strong, data-driven case for their strategies.

Comments 4

  1. How can you predict SEO ROI? SEO since 2012 has changed quite a bit and I still see not just many but large amount of companies still suffering and they have not figured out how to get it right. Also, can you please tell me what this software fully does to predict ROI on Search engine optimization.


    1. Post

      Hi Faiza,

      Thanks for your question. As the blog post states, our ROI Analysis Data Beacon enables users with Google Analytics Ecommerce to measure the estimated revenue boost (ROI) associated with improving the rank of a keyword or group of keywords. This Beacon should be an integral part of any SEO agency’s toolbox.

  2. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is getting a return on their investment. Although it’s simple to figure out ROI for PPC, the same cannot be said for search engine optimization (SEO).

    1. Although ROI isn’t as cut and dry with SEO as it is with PPC, there are some great determining factors. Your Google search ranking and keyword positions are one way to help with determining SEO ROI. Engagement, both on site and off site, is another way. Our software has some great analytics for measuring this, as well as the use of KontextURLs to measure off-site engagement.

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