Every marketer strives (perhaps even dreams), but struggles, to determine and show the return on their investment across varied marketing strategies and tactics. Determining the true value of marketing efforts is both the incentive and the reward, as brands continue to refine how to market to their audiences and individuals who are at different stages in their buyer’s journey.
However, a Forrester study stated, “50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” The nature of digital marketing and the availability of click data offers the promise of identifying potential revenue somewhat easier, however quite often still requires combining data from multiple sources in order to build accurate calculations and actionable insights.
So, what if you were able to quickly predict the direct revenue effect of optimizing and improving the search engine rank of a keyword or group of keywords? What if you could tell your client or superior the estimated net revenue effect of moving from Page 2 to Page 1 and into the Top 3 on Google? And yes, SEO will still take time (no magic bullet or shortcut here, unfortunately), but wouldn’t it be great to know the true value of producing and distributing optimized relevant content in order to establish the authority necessary to gain higher search engine rankings?
Predictive Revenue Boost Analysis Beacon
Beacon Type – Analytics, Keywords
Question Answered – What is the direct revenue effect/boost of improving the search engine position of a keyword and/or kluster of keywords?
Building on the power of the Predictive Traffic Boost Analysis Data Beacon, this premium Predictive Revenue feature leverages search engine results, average monthly search volume, estimated click through rates and Google Analytics eCommerce data (Average Order Value and Conversion Rate) to predict the effect improving the keyword positions of multiple topical keywords will have on website traffic and ultimately revenue.
This Beacon takes the guesswork out of deciding which keywords to focus on based on those which will provide the highest potential return. It will also help agencies and SEO specialists make a strong, data-driven case for their strategies.