Jeff Riddall

Jeff Riddall, gShift VP Product

VP Product

Jeff Riddall has been helping organizations manage, measure and optimize their Web presences for over 15 years. As VP Product, he is responsible ensuring customer success by managing gShift’s rapidly evolving, user-defined roadmap throughout the product lifecycle by keeping his finger on the pulse of trends in content marketing, SEO, social media, mobile and Web analytics. He leads and collaborates with the entire gShift team on corporate strategy, product marketing, sales, training and support.

Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word.

Jeff is a very active social networker, a craft beer enthusiast, an adventurous foodie and has blogged about his former hockey dad life at