Inbound Marketing Coordinator

 

Inbound Marketing Coordinator – Job Description

ROLE AND RESPONSIBILITIES

As an Inbound Marketing Coordinator, you will support an exciting new program initiative and will be responsible for the following:

  • Developing the strategy to fuel our online growth
  • Growing the brand’s web traffic, social reach and generating online mentions
  • Executing a comprehensive inbound marketing plan that drives audience awareness and engagement across marketing channels (including, but not limited to, search engines, Facebook, Twitter, niche blogs, etc.)
  • Managing outreach and link building efforts to drive visibility within search engines and ultimately generating program inquiries from the website
  • Ideating and collaborating on the creation of marketing assets (blog content, data visualizations, graphics, guides, etc.) in conjunction with Marketing Directors, Content Editors and Designers
  • Acquiring a deep understanding of our target markets and how to best navigate influencers within it; building and maintaining relationships with these individuals
  • Reporting weekly and monthly KPI’s
  • Identifying industry trends and tools to support marketing campaigns and objectives; becoming an influencer in your vertical.

How you will measure success:

  • Overall web & blog traffic growth (social, search & other referral websites)
  • Quality/quantity of mentions generated via outreach and social engagements
  • Opportunities/partnerships created and leads generated via inbound marketing activities
  • Size of following acquired across social channels and ability to gain consensus

QUALIFICATIONS AND EDUCATION REQUIREMENTS: THINGS THAT SHOULD BE IN YOUR BACKGROUND

  • Size of following acquired across social channels and ability to gain consensus
  • Bachelor’s degree required or comparable experience/education
  • Proficiency with Microsoft Excel, Google Docs a plus
  • Strong business development skills are a plus
  • Has 1 – 2 years of proven experience with public relations, inbound / content marketing, search engine optimization (SEO) OR social media / community management
  • Has a strong understanding of inbound marketing fundamentals: SEO / outreach, content marketing, analytics, social media and community building
  • Possesses outstanding written and verbal skills, with the ability to communicate equally effectively to prospects, advocates and executives
  • Is socially enabled: experience with Facebook Pages, Twitter, YouTube, Pinterest, Google+
  • Is digitally enabled: experience and/or familiarity with WordPress (or CMS), Buzzstream, seoMoz, Google
  • Analytics, Pardot, Salesforce or CRM experience a plus

Compensation:

  • Competitive salary depending on experience
  • Health Benefits
  • Vacation Time

Email resumes to hr@gshiftlabs.com. No Placement Agencies please.

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