Digital Marketing Specialist

Job Description

Barrie, ON Full Time

gShift is currently seeking a full time Digital Marketing Specialist that has a broad range of digital know-how along with an in-depth understanding of marketing and communication principles.

Duties and Responsibilities

  • Work collaboratively with the Digital Services team to implement and execute client marketing strategies.
  • Understand brand objectives for each client and participate in ideation sessions.
  • Oversee internal and external projects, collaborating and coordinating with team leads working on the accounts ensuring effective communication between one another.
  • Oversee and communicate the development of appropriate tactics to support the defined strategy, and coordinate with the team to achieve the client's goals.
  • Make on site, off site and ongoing optimized content marketing recommendations based on industry best practices.
  • Develop engaging content to execute against client content strategies.
  • Under direction of the Digital Services Team Leads, assist in developing Integrated digital campaigns across multiple channels including, social, influencer, paid (sponsored), organic, blog, email marketing, etc.
  • Prepares reports on a monthly basis to measure client's success.
  • Setup and/or configure gShift software as required.
  • Deliver projects on time and within scope.
  • Support Digital Services Team Leads as required, additional duties as required.


  • 2 to 3 years' experience in digital marketing or similar role.
  • Post-secondary education in Marketing, Communications, PR or equivalent.
  • Content Marketing (creation, editing, optimizing and distribution).
  • Social Media account configuration and management.
  • Adaptable and agile.
  • Possess out-of-the-box thinking.
  • Efficient with strong time management.
  • Attention to detail and excellent organizational skills.
  • Can operate in a fast-paced environment.
  • Nice to have some graphic design.
Qualified applicants are encouraged to apply by July 27th, 2018. Submit a resume and cover letter to Only those candidates selected for an interview will be contacted.

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