The Hierarchy of Web Presence Optimization is gShift’s proprietary SEO services methodology. It puts into practice two proven aspects of how SEO services have evolved:
1. Web Presence Optimization = SEO + Content Marketing + Social Media
2. Technical SEO Fundamentals & Foundation of a web presence must be in order before Keyword Research can be completed. And that keyword research must be completed before an Optimized Content Marketing Strategy can be created and executed. The social channels (Twitter, Facebook, Pinterest, Google+) are simply places to publish optimized content.
The Hierarchy of Web Presence Optimization methodology will also keep your web presence safe from Google’s constant algorithm changes.
Read more about gShift’s Hierarchy of Web Presence Optimization, originally published on SearchEngineWatch.com.