SEO Marketing Services
We are search engine consultants and we take your search engine discoverability very seriously. In fact, we can’t talk about digital marketing without using the words “search engine optimization” (SEO). When it comes to developing online marketing strategies that are truly effective, no one ever should.
SEO marketing is digital marketing with a focus—the focus being on raising organic visibility and getting conversions. If you want to be found online by the people you are trying to reach and to engage them when you do, you’ve got to have a strategy.
The digital marketing experts at gShift are fueled by diverse talent and our powerful software. We’ve developed a strategic process that has been proven time and time again.
We start by establishing a baseline of your digital presence and conducting basic SEO hygiene. Then we obtain a clear picture of the competitive landscape. Once this important groundwork has been laid we draw from our diverse talent pool to create a solid action plan tailored to your brand and your audience.
With the plan firmly in place, we then partner with your team to guide or execute all of the on and off-site SEO tactics developed.
This process will improve your visibility and give you a solid ROI.
Discovery Session & Digital Marketing Strategy
An in-depth discovery session is the first step in developing an effective digital marketing strategy. Our discovery sessions are tailored to your business needs. We can’t deliver great results without first identifying your objectives, your audience and the challenges your business needs to overcome.
After the discovery session, a digital marketing strategy will be developed. This comprehensive document will be used as the driving factor behind all digital activities. It will include a tactical plan that describes the activities involved in accomplishing specific digital marketing objectives within a set time frame.
Audit & Benchmark
The first step to an effective SEO strategy is to make sure your website is optimized and in good health. Once we’ve established that you have a solid foundation, we will help you come up with a streamlined SEO marketing strategy for maximizing your ROI.
gShift’s technical SEO site audit will provide you with an in-depth health check of your current web presence, bringing to light any deficiencies and will suggest improvements to maximize discoverability.
Along with the comprehensive website audit, we will perform a full benchmark report to capture the state of your website for rankings, traffic, domain authority, and keyword discoverability. All critical data for each social media channel is captured within this benchmark report.
Through our own initial keyword research, we’ll identify the search terms your audience may be using to find your products or services. This ensures that your SEO tactics align with the most favorable and powerful keywords.
Performing SEO hygiene will ensure your website has a solid foundation and strong online visibility. We provide optimized page titles, meta descriptions, H1’s, H2’s (where applicable), alt text, and content recommendations to ensure best practices are followed to increase search discoverability for multiple keywords. We also ensure both Google Analytics and Google Search Console are properly configured. And we set up 404 monitoring. All this helps put your web presence’s best foot forward.
A competitive assessment will analyze your competitors’ online presence to evaluate where you stand on the competitive landscape and identify opportunities for improvement. Our Basic Competitive Evaluation report identifies your primary online competitors and looks at their organic search ranking data, keyword optimization, and backlinks profile. With the Plus Competitive Evaluation Report our strategists dig even deeper to identify your brand’s distinguishing strengths and make recommendations for your USP.
On Site and Off Site SEO
Working from these findings, gShift will develop and implement search engine optimization strategies and tactics to maximize your strengths and improve your competitive advantage.
SEO strategies often include the following tactics tailored to your brand:
- Creation of web 2.0 and other profiles/accounts to enable high power authority backlink to your website
- Citations/directory listing creation to help build your local and industry presence
- Execution and distribution of content from the content marketing plan (including creating and optimizing blog articles, infographics, slideshares, etc.)
- Article curation to find opportunities for building authority by providing value-added comments to relevant discussions
- Social media marketing
- Influencer marketing
- Paid marketing (PPC for Google, Facebook, Bing)
- Ongoing keyword research to source out new keywords from related searches, competitive insight, social insights
SEO: It’s in our DNA
If you need help engaging your audience and measuring the success of your marketing efforts, contact our SEO marketing experts today.