gShift Labs was founded by Krista LaRiviere and Chris Adams who are trail blazers in web marketing technology and experts in SEO having founded cgk Technologies Group (Professional Internet Services, 1999) and Hot Banana Software (marketing web content management, 2004). Both cgk and Hot Banana were acquired by Lyris Inc. in 2006.
Krista and Chris started gShift Labs because they understand organic search optimization has the reputation of being “black box” and an art rather than a science. After spending 10+ years delivering organic search services to clients they also understand the struggle a service provider goes through every month when attempting to deliver SEO results and reports to an end client. They also know that marketing professionals in small to mid-sized businesses often times don’t have control over their web presence or their organic ranking efforts. gShift Labs solves these problems.
The name “gShift” stands for two things. The marketing shift Google has created and the mind shift the software will create when marketers and agencies think of and perform organic search optimization.
gShift Labs was seed funded by Krista and Chris. The Investment Accelerator Fund through the Ontario Centres of Excellence and MaRS invested in gShift in April 2010 With follow on investment from GrowthWorks and FedDev IBI in May 2011.
The gShift Labs Team – 2011
The gShift Labs Team – 2010