Posts Categorized: SEO Evolution

New strategies, new tactics, new mindset. “In a dark place we find ourselves, and a little more knowledge lights our way.” The Internet has drastically impacted business and marketing. You used to be able to run a promotion using traditional broadcast advertising (newspaper, radio, TV) and expect an immediate bump in sales. This has become …

Over the past few months I have attended industry events in both Europe and the United States. During this time I have had in-depth conversations with many SEO professionals from SEO firms of all sizes about their challenges with selling, delivering and ultimately demonstrating results of SEO services to end clients. There were many common …

The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks that will have a positive long-term impact on a web presence? Is …

The techniques and tactics of “doing” SEO are forever changing and constantly challenging. For many SEO agencies, the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients. Competing for marketing dollars while proving value through the sales process needs to be accomplished …

Search Engine Optimization agencies, professionals and in-house teams have difficult jobs – obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and competitors continue to optimize their web presence. I think it’s safe to say that managing the clients’ or …

I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin’s blog post, “Organic vs. Paid Search Results: Organic Wins 94% of Time” is a great summary. With this study, marketers and search marketers have, for the first time, vendor-neutral data …

When you think of search engines, what likely comes to mind are the obvious choices like Google, Yahoo! or Bing. Many people overlook one significant influencer to SEO that is now the second largest search engine – YouTube. In addition, YouTube videos are increasingly positioned well in Google, in some cases gaining placement at the …

When comparing SEO software analytics vendors and web analytics vendors, it is important to understand that both have their place in your online marketing toolbox. Here are the differences between gShift Labs and Google Analytics; when combined they become a powerful marketing solution. Google Analytics Google Analytics is designed to collect visitor traffic data to an …

Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected and extensively-used frameworks by business strategists to help determine the competitive opportunities and attractiveness of entering an industry as well as the potential profitability and ROI for a firm in that industry. …

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Six months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has …