Author: Krista LaRiviere

gShift’s new GEO Local Search Module gives content marketers powerful new analytics for brand engagement and conversion

01 October in Press Releases

Leading web presence analytics dashboard delivers crucial “last mile” information for better refinement of content based on how and where searches are performed SMX East, New York, NY – October 1-2, 2013: Web presence analytics software provider gShift today announced new Local Search data capabilities, providing...

Time for a New Definition of SEO

27 August in SEO

The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as...