Our Leadership Team

Our leaders combine a wealth of knowledge in SEO, social and content marketing. Their collective experience, energy and innovation drives us towards the vision of our company.

Krista LaRiviere, gShift

Krista
LaRiviere

CoFounder
& CEO




Chris Adams, gShift

Chris
Adams

CoFounder &
Business Development




Claude Ricks, gShift

Claude
Ricks

Chief Operating
Officer



Darryl Burke, gShift

Darryl
Burke

VP
Platform Technology





Jeff Riddall, gShift

Jeff
Riddall

Director
of Product Strategy



Ryan Crombeen, gShift

Ryan
Crombeen

Director
of Sales



 

#gshifters

 
Meet the Team at gShift
 

Board of Directors

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Krista
LaRiviere

Chairperson
& CEO, gShift




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Tim
Lee

Director & Chief Investment Officer, Growthworks




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Mark
Skapinker

Managing Partner,
Brightspark



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Ron
Duke

CFO, Arlene Dickinson
Group of Companies




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Robin
Hopper

VP Cloud,
Intelex




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Michelle
McBane

Investment Director,
MaRS Discovery District